Trend #5: The Consumer is King

Although the marketing concept has always been, the consumer is KING – it has never been more true than today. Consumers create their own products, market products through social media spreading positive or negative word-of-mouth, and consumers define what products they want.

 

Trend #4: Dual Uses

“Imagine a disposable cup that you can actually eat instead of throwing away” is what Loliware has to say about their new edible, disposable cups. These are the very first kind of cups that are not only economically friendly, but also delicious and nutritious. The cups are made of seaweed, organic sweeteners that are all natural, GMO-free, and gluten-free.

Currently the cups come in Zuzu Citrus, Tart Cherry, Matcha Green Tea, Vanilla Bean, and “natural clear” flavors. Not only are they the perfect deserts for families, also the goodies to show off to your friends at the parties. Currently they are priced at $11.99 for a four pack, averaging $3 each.

 

Trend #3: Everything is Smart!

We have smartphones, smart clothes, and smart homes. Home tech is competing with wearables.

GfK, a Nuremberg, Germany based company conducted a survey recently on consumers’ opinion for current leading-edge technologies. The study asked customers from a total of seven different countries (US, UK, Germany, Brazil, South Korea, China, and Japan) to choose from eleven leading-edge technologies that would be important to their lives in the next few years. The options range from 3D printing to augmented/virtual reality to internet of Things. Half of the US consumers (51%) believe that smart home technology will have the most impact in the near future, more important than wearables or cloud computing. It is tightly followed by mobile payments (50%). The US results compare to global level where 54% for the mobile payments and second place for smart home with 51%. Also top the chart for US consumers are wearables (42%) and cloud computing (41%). The areas of smart home technology applications that are the most appealing to consumers are “security and control” (54%) and “energy or lighting” (55%), followed by “entertainment and connectivity” with 48 percent and “health” and “smart appliances,” with 43 percent each. The leading barrier consumers across all countries felt was the perceived price, with over one-third of people overall citing it as a barrier, followed by privacy concerns, cited by one-quarter.

Wearable technology is able to monitor and regulate your activities. Wearables can regulate stress and help you with physical activity. Cups and plates that can measure your calorie intake or keep you from unhealthy ingredients. And pillows and sheets that monitor sleep patterns can help us rest better.

Wearable technology is the future, things like Google glasses, fitness trackers, and smart watches, which are getting more and more attention. These inventions allow us to easily and better manage and control health, finance and are essentially changing our lifestyle. Among all the new inventions is the concept of “Wearable Transportation” introduced by ACTION Inc.

With the increasing population and the amount of cars on the road, people are starting to look for alternatives that can save spaces. Wearable transportation is the solution. They are the innovators behind the world’s first smart, electric skates, as well as M-scooter. These new compact alternatives not only can save space on the road, but also save storage space at home.

Wearable technology is perhaps one of the biggest attention getters from consumers today. Things like Google Glasses, AppleWatches are not just a symbol for fashion, but have serious utilization in our lives, especially healthcare. According to a survey by U.K.-based IT service and support organization– Vista Retail Support, per Biz Report, 49% say they believe wearables like smartwatches, fobs, smart clothing and wristbands will improve their shopping experience through personalization of offers and promotions. Smartwatches are going though the path smartphone was on. Look at the functions and the interfaces of phones, the flip phones with tiny screen, from which you can only call and text, till nowadays that you can pretty much do anything on your phones that you can do on your computers. Likewise, smartwatches are getting bigger screens, with more functions like music player, weather, phone calls and even act as a virtual wallet. 73% people surveyed said they would use to pay for transportation, 71% would pay for beverages and 55% for entry to a venue or fast…

Nowadays it seems that everything is getting smarter: smartphone, smartwatch,smartTV. With the advancement of technology, people are more than ever connected with others and their surroundings. However, houses is one of the market sectors that might not be as smart as we could make it. The “smart home” concept is gradually gaining consumers’ attentions. Philips just came out with a new type of LED lightbulb, which can change its light into 16 million different colors. Simply by installing an app on your phone, and you can change its color based on different occasions. This new lightbulb is also more energy-efficient. Bulb wattage is only 8watts compared to normal incandescent lightbulbs that cost 40 or 100watts. LED lightbulb is just the tip of smart home concept. According to Ericsson’s consumer trends (www.ericsson.com/news/141210-the-10-hot-consumer-trends-of-2015_244099435_c), more than half of the people surveyed are interested in water sensors that help users better manage their water usage, and get better control over water leaks or clogged drains. By preventing water leaks, and water sensors are potentially saving you thousands of dollars. There are increasing number of smart home products that could help you save money and enjoy life more comfortable, like Solar Rock Lights, Energy Saving Thermostats, or Smart Lock and Home Security that could prevent theft (You can find a lot of smart home products at www.smarthome.com). Not only can these products save you a ton on utilities, it is also environmentally.

 

Trend #2: Sell Everything

It all started when James Reinhart, a newly graduate from Harvard Business School, had an idea on an online clothing exchange for women and kids. This 30-year old graduate started with a Zipcar and he would drive down to San Francisco– the venture capital hot spot with his sale pitch at hand. However, like the rest of the startup businesses, the beginning of this journey is not easy, he got shot down 27 times. At one meeting, one of the business owner laughed at his idea and asked if his idea was asking women to swap their panties. That was 6 years ago, but just last month, Reinhart has already successfully raised more than $131 million dollars for his secondhand fashion marketplace– ThredUp. ThredUp can be seen as a consignment store that fills the weak spot for Amazon and even the resale leader eBay. You can browse through thousands of like-new clothing items that are hand picked by the staffs, the majority of which are up t0 90% off. On the other side, if you want to clean your closet, you can simply fill up the a ThredUp bag with your unwanted clothes, put it on your doorstep, and let ThredUp worries about the rest. They will cover shipping, and pay for every item they can sell. Their mission is to relieve the recycling guilt by helping consumers like yo to lighten your family’s carbon-footprint with every order!

 

Trend #1: Rent, Don’t Buy

It all started when James Reinhart, a newly graduate from Harvard Business School, had an idea on an online clothing exchange for women and kids. This 30-year old graduate started with a Zipcar and he would drive down to San Francisco– the venture capital hot spot with his sale pitch at hand. However, like the rest of the startup businesses, the beginning of this journey is not easy, he got shot down 27 times. At one meeting, one of the business owner laughed at his idea and asked if his idea was asking women to swap their panties. That was 6 years ago, but just last month, Reinhart has already successfully raised more than $131 million dollars for his secondhand fashion marketplace– ThredUp. ThredUp can be seen as a consignment store that fills the weak spot for Amazon and even the resale leader eBay. You can browse through thousands of like-new clothing items that are hand picked by the staffs, the majority of which are up t0 90% off. On the other side, if you want to clean your closet, you can simply fill up the a ThredUp bag with your unwanted clothes, put it on your doorstep, and let ThredUp worries about the rest. They will cover shipping, and pay for every item they can sell. Their mission is to relieve the recycling guilt by helping consumers like yo to lighten your family’s carbon-footprint with every order!