Month: September 2016

The Disappearance of Brick & Mortar

It is no secret that we are living in the height of a society centered around technology. With every feasible task able to be completed at our fingertips, the need for brick and mortar storefronts, physical locations, is growing more and more obsolete. Companies are already cashing in on this rising trend by growing their businesses without ever opening a store existing beyond the screen of your computer or smartphone. No brick and mortar store results in less cost for the company, which is then passed on to the consumer in the form of less expensive retail. As the...

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Fitbit is Ahead of the Game For Now

  Fitbit, Inc. is famous for being the market innovator in wearable fitness devices. Since the product’s inception, many other companies such as Apple and Samsung have created their own version of the device, upping fitness band market competition. Despite this rise in competition, Fitbit has remained the leading company in this sector by constantly updating its products, advertising, and sponsorships. The brand maintains its popularity by appealing to customers across all demographics. Although Fitbit is an overall success story, maintaining 25% of the fitness wearables category, its market share has decreased by 33% over the past year. To...

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