Savvy and innovative, Dr. Audrey Guskey is one of the nation’s top Consumer Trends Expert. She received her Ph.D. in Marketing and Consumer Behavior from the University of Pittsburgh in 1990 and later earned an MBA from the University of Pittsburgh. Dr. Guskey appeared regularly as the consumer expert on the national All News Channel’s Life Reports, as well Pittsburgh’s KDKA-TV Live at Five News from 1994 to 1995. From 1996 to 1997, she presented weekly on HomeLife, an informative and entertaining consumer segment, produced by the Southern Baptist national cable station. As the creator and host of At Your Service, Dr. Guskey provided advice and tips to consumers on this daily series, which aired on Pittsburgh’s PCNC’s News from 2003 to 2004. In 2005, she was one of the fifty finalists for The Apprentice. She was featured on Comcast’s FYI and On Demand in 2006 through a two-minute consumer vignette, which helped viewers maneuver the market. Dr. Guskey also appeared regularly as the consumer expert on the Fox News Channel’s Morning Show with Mike and Juliet from 2007 through 2008.
Throughout her career, she has appeared in over 3,000 TV, radio, newspaper, and magazine interviews discussing consumer trends, including: Fox News Channel, CNN, MSNBC, the CBS Morning Show, the Montel Williams Show, The Wall Street Journal, Fortune, Newsweek, Time, US News & World Report, USA Today. The New York Times, Smart Money Magazine, Reader’s Digest, and Ladies Home Journal.
Likewise, Dr. Guskey has served as a consultant for the Pittsburgh Steelers, the Pittsburgh Penguins, McDonald’s, Pittsburgh Brewing Company, Fed Ex Ground, the Pittsburgh Pirates, Kodak Corporation, General Motors, KDKA-TV, United Way, Highmark, Westinghouse, Bayer, Calgon, Duquesne Light, Pittsburgh Downtown Partnership, Catholic Charities, and Mercy Health System.
Dr. Guskey has been a top Marketing professor at Duquesne University for 34 years, which has earned her numerous awards for research and teaching.
She is an active member of the American Marketing Association, serving on the Board of Directors and sponsoring the Duquesne chapter for over 25 years. In 2007, she was recognized as the first recipient of the Distinguished Marketing Educator of the Year by the Pittsburgh chapter of the AMA and was inducted into The Marketing Hall of Fame. In 2010, she was recognized by the American Marketing Association Pittsburgh Chapter for 27 years of service.
Dr. Guskey is completing her latest book, Service Rules: Be Treated as Every Company’s Favorite Customer, which teaches consumers how to receive outstanding service in the market.
Today she hosts Consumer $ense and continues to spread her marketing knowledge throughout the country.