On October 1, Amazon announced that it will stop selling Apple TVs and Google’s Chromecast since those devices don’t go well with Amazon’s own Prime Video. For a long time, Amazon has been the one of the most popular platform for the sales of Apple’s and Google’s media streaming products, which are competing with Amazon’s own devices. It also claimed that it has the biggest selection of consumer product on earth. This move just made their collection of goods a little smaller.
Amazon, Apple, Google and Roku devices consists of 86 percent of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates (https://www.parksassociates.com/blog/article/pr-aug2015-steaming-media-landscape). As seen from the chart below, Amazon has landed itself the 3rd place in terms of total sales in the last year alone. “Over the last three years, Prime Video has become an important part of Prime,” Amazon said in an email sent to sellers. “It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion.”
Whether the theory of compatibility is convincing enough or not, this used-to-be”everything store” is no longer sells everything.