Millennials focus more on “fun”, indicated from a COLLOQUY-sponsored national survey by Cincinnati. Among 1,000 consumers surveyed, 34 percent of Millennials (age from 18 to 34 years old) said that “fun” is the among the top factors when choosing a customer reward program. In comparison, only 26 percent of the general public (age from 18 to 65 years and over) chose “fun”. In the same survey, 66% of the general population described the word “economical” best fit their interests, versus 56% of millennials.

This set of survey delivers other important findings in terms of different generations’ perspectives for loyalty programs. Above are the two highlights.

More results can be found at: