MY TOP 7 THINGS A SUPER BOWL AD HAS TO HAVE:

1.    Comedy – it has to have humor and be funny.  Think Snickers and Betty White (God rest her soul!)  https://www.youtube.com/watch?v=bXL8QPWLbBo

2.    Critters – animals always work.  Budweiser and Pepsi score on this one.

3.    Cute – babies and cute things sell.  The e-Trade baby is one of the all-time favs. https://www.youtube.com/watch?v=hashPaU7Dpk

4.    Clever – the Doritos ads were created by average consumers – with great imaginations! https://www.youtube.com/watch?v=2JqRXLQYF9o

5.    Creative – make us say “WOW!  Now that is COOL!”  It all started with the Apple 1984 ad for the Macintosh  https://www.youtube.com/watch?v=8UZV7PDt8Lw

6.    Customized – in 2016 advertisers are connecting us with social media and interactive sites to get us involved.

7.    Celebs – famous is hot!  Remember Farrah Fawcett and Joe Namath in the naughty Noxzema commercial.  https://www.youtube.com/watch?v=OM59nSkjEWU