Super Bowl LI is just around the corner, which means the highly anticipated commercials are as well! Here are Dr. Guskey’s, a trend expert for over 30 years, tips for everything you should look for/know in this years Super Bowl commercials:
- Commercial trends for this year: live ads, commercials in real-time, and controversial topics!
- Is the super price worth the super ad? YES! Over 1 billion people are predicted watch this years Super Bowl. With 30 second ads running for a cool 5 million dollars, it costs about 4 cents to reach each viewer.
- Are the ads getting better? Dr. Guskey says probably not! The creativity and cleverness that we’ve seen in the past seems to be exactly that- in the past!
- What commercials to look for: Snickers will be doing a LIVE add with Adam Driver, Hyundai will air an ad in real-time, Intel will feature Tom Brady in their commercial, and Wendy’s will be airing their first ever Super Bowl commercial showcasing Foreigner’s “Cold As Ice”.