Consumer $ense strives to make $ense of the marketplace and give consumers a behind-the-scenes look at marketing and retail to uncover shopping secrets. Consumer $ense aims to create entertaining, educational content to help consumers save time and money. Consumer $ense hopes to provide students with a unique, real-world experience to reach their professional and personal dreams

IN The business of saving

Dr. Audrey Guskey, along with the Dream Team, creates entertaining and informative content focused on the marketplace: marketing and shopping secrets, ways to save money, retail trends, and up-to-date news on the ever-changing retail landscape.



Consumer $ense wasn’t always our name. Dr. Audrey Guskey’s first take at informing consumers originated with At Your Service,a 2-minute consumer tips and trends video series that aired daily on Pittsburgh’s PCNC’s 10:00 p.m. daily news (WPXI/NBC cable affiliate).


Consumer $ense, a 60-second consumer tips 21 part video series which streamed on Comcast’s FYI and On Demand  which was sponsored by Duquesne University’s School of Business. 


Consumer $ense grew to a 30-minute weekly TV series on PCNC, the cable affiliate of Pittsburgh NBC channel, which included guests, games, and gadgets.  The C$ television series aired three times per week producing 14 original shows and produced by Capture Productions.  Iron City Beer/Pittsburgh Brewing was the sponsor. 


The Consumer $ense series was launched online and aired for five years on Comcast On Demand, with an innovative Video On Demand Technology (VODT).  Sponsored by ALDI, 5-minute videos were housed on Comcast On Demand and promoted through 525 corresponding commercials per month which aired on Lifetime, Travel Channel, The Weather Channel, FOX News, Food Network, CNBC, AMC, E!, HLN, and NFL Network in the Pittsburgh market.


Consumer $ense gave birth to the Dream Team and is managed by the Dream Team – an enthusiastic and gifted group of students who are videographers, editors, bloggers, and creatives. (draudreyguskey.com)

Present Day

Today’s Dream Team, led by the AWESOME Alyson, includes Natalie, Olivia G, Olivia M, Mikey, Michael, Joe, Brooke, Lexi, Nina and Lemont our web master guru. Consumer $ense has an established social media network of over 10,000 people!

Learn more about the team of talented students who keep you informed: