About

Dr. Audrey Guskey

My Story

I developed a passion for marketing and a connection with consumers in my youth. Chosen to represent my high school on Gimbels Teen Board in the seventies, I modeled, served as a sales associate, and hosted special events. This led me to pursue degrees in marketing, completing the doctoral program at the University of Pittsburgh, which ranked third in the country for marketing.

Cultivating my teaching career at Duquesne University, a Catholic college in the heart of Pittsburgh, I have instilled in thousands of students, the knowledge of marketing, as well as helped shape the minds and spirits of young business professionals.

Always interested in helping others, I explored consumer altruism and market helpfulness in my dissertation research, which investigated how consumers help fellow consumers and service providers. This research gathered over a thousand stories of how consumers helped themselves to better service. The results are in my upcoming book Itching for Better Service? HELP YOURSELF!

Bio

Considered to be one of the nation’s leading consumer experts, Dr. Audrey Guskey has done over 3,600 interviews including: Fox News Channel, CNN, CBS Morning Show, MSNBC, Montel Williams Show, CBS Radio, ABC Radio, Standard News Radio, Westwood One Radio, Associated Press Radio, and National Public Radio.  She has been quoted in: The Wall Street Journal, Fortune, Time, Newsweek, USA Today, US News & World Report, The New York Times, Smart Money Magazine, Reader's Digest, Cosmopolitan, Advertising Age, Marketing News, Ladies Home Journal, the Pittsburgh Tribune-Review and the Pittsburgh Post-Gazette.

You can watch Dr. Guskey’s 625 interviews posted on YouTube and Vimeo.

A marketing professor at Duquesne University for over 35 years, Dr. Guskey has been honored with numerous teaching awards. As a professor, her goal is to teach students how to become better marketing professionals, better consumers, and better people.

She has consulted with numerous clients to help companies improve their customer service function:  United Way, General Motors, McDonald’s, Ramada, Highmark, FedEx, Dick’s Sporting Goods, the Pittsburgh Steelers, Pirates, and Penguins, and other Pittsburgh companies.

She earned an MBA and a Ph.D. at the University of Pittsburgh, which was ranked third in the country for marketing. She was the recipient of the first annual Distinguished Marketing Educator of the Year, honored by the Pittsburgh chapter of the American Marketing Association and inducted into The Marketing Hall of Fame along with the inventor of the Big Mac and H. J. Heinz Corporation. She was one of fifty finalists to be a candidate for The Apprentice. Although not selected, she felt it was a great experience working with the producers, but she is destined to be a marketer and not a TV celebrity!