Itching for Better Service? HELP YOURSELF!

Most consumers believe that it is solely the job of the service provider to help them. Wrong! It is also their job to help the provider satisfy them.


Itching for Better Service? HELP YOURSELF! provides practical rules and tools for customers to get the service that they want. Thirty years of research on customer services resulted in collecting and analyzing over 1,500 stories from consumers which tell strategies of how they got better service.

These stories morphed into ten
ITCHES: WHICH? NICHE, PITCH, BEWITCH, HITCH, ENRICH, GLITCH, BITCH! SNITCH,  and DITCH & SWITCH.

Over 600 Consumers Have Reviewed the Book and Love it!

“I think these rules should be the first priority since they are so powerful in creating a positive collaborative outcome. This book lays out solutions to the most common and time-consuming problems faced by consumers of services. I have tried some of the techniques, and immediately seen results. I have used the concepts no less than 20 times in the past three weeks since reading the book summary.”


David Allinder, Owner, IN Publishing, LLC

Get The Free Guide: Consumer Itches & Rules


Within each of these itches are Service Rules for how to be treated like a favorite customer such as: What’s it worth to you? Know your role. Tell your story. Act the part. Make a friend. Be out of sync. Stop the twitch. Complain right. Create a buzz. Vote with your dollars. Each rule includes my real-life stories and stories from consumers that illustrate how that rule was used. The practical tools consumers used for putting each rule into practice are also included in the chapters. 

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