Book
Itching for Better Service?
HELP YOURSELF!
Itching for Better Service? HELP YOURSELF!
We have all experienced it – bad service. We are paying a high price for services, yet time and time again, we feel we don’t get our money’s worth. We are all itching for better service, but how do we get companies to indulge us with special VIP treatment? How do we get companies to treat us like their favorite customer? If you are itching for better service - HELP YOURSELF! Use this book’s
Service Rules and
scratch that
consumer itch to get satisfaction!
Most consumers believe that it is solely the job of the service provider to help them. Wrong! It is also their job to help the provider satisfy them.
Itching for Better Service? HELP YOURSELF! provides practical rules and tools for customers to get the service that they want. Thirty years of research on customer services resulted in collecting and analyzing over 1,500 stories from consumers which tell strategies of how they got better service.
These stories morphed into ten
ITCHES:
WHICH? NICHE, PITCH, BEWITCH, HITCH, ENRICH, GLITCH, BITCH! SNITCH,
and DITCH & SWITCH.
Within each of these itches are Service Rules for how to be treated like a favorite customer such as:
What’s it worth to you? Know your role. Tell your story. Act the part. Make a friend. Be out of sync. Stop the twitch. Complain right. Create a buzz. Vote with your dollars. Each rule includes my real-life stories and stories from consumers that illustrate how that rule was used. The practical tools consumers used for putting each rule into practice are also included in the chapters.
