Dr. Audrey Guskey

Consumer Trends Expert

Dr. Audrey Guskey is the host and creator of Consumer $ense. She is one of the nation’s leading consumer trends experts, appearing in over 3,000 TV, radio, newspaper, and magazine interviews including: Fox News Channel, CNN, MSNBC, CBS Morning Show, The Wall Street Journal, Fortune, Newsweek, Time, US News & World Report, USA Today. New York Times, Smart Money Magazine and Reader’s Digest. Dr. Guskey was a regular contributor on the Fox News Channel’s Morning Show with Mike and Juliet.

Dr. Guskey has been an award winning marketing professor at Duquesne University for 30 years. Her consulting clients include: General Motors, McDonald’s, United Way, the Pittsburgh Steelers, Penguins, and Pirates, Pittsburgh Brewing Company, Fed Ex Ground, KDKA-TV, Highmark, Westinghouse, and Bayer.

As the first recipient of the Distinguished Marketing Educator of the Year by the Pittsburgh chapter of the American Marketing Association, she was inducted into The Marketing Hall of Fame the same year as the Big Mac. She was one of the fifty finalists for The Apprentice.

Itching For Better Service?

              Help Yourself!

Completing her latest book, Itching for Better Service? HELP YOURSELF! Dr. Guskey provides practical rules and tools for customers to get the service that they deserve. The book includes 1,540 consumer stories which tell strategies of how consumers got better service. These stories morphed into ten ITCHES: WHICH? NICHE, PITCH, BEWITCH, HITCH, ENRICH, GLITCH, BITCH! SNITCH, and DITCH & SWITCH. Within each of these itches are Service Rules such as: What’s it worth to you? Tell your story. Act the part. Make a friend. Be out of sync. Stop the twitch. Complain right. Create a buzz. You will learn how to take control of your customer service experiences to save time, money, and aggravation in the marketplace.

 “The sections and rules are easy to understand and can be used by just about anyone in any service encounter.  The creative naming method of the “itch” is an effective memory tool and applicable to the subject matter.”

Cara Biskup

“I think these rules should be the first priority since they are so powerful in creating a positive collaborative outcome. I have tried some of the techniques, and immediately seen results.  I have used the concepts no less than 20 times in the past three weeks since reading the book summary.” 

David Allinder

Publisher/Editor, Wheeling Magazine

“This book can teach customers that they are not powerless against businesses and service providers. The service rules can give customers the confidence as well as the know-how when seeking the best possible service from a service provider. This book will be a powerful tool for customers everywhere trying to get the most out of their service encounters.”

Andrew Glista

Learn more about how Dr. Audrey Guskey and Consumer $ense have evolved over the years: