The hidden cost of microtrends and fast fashion in today’s consumer culture
Audrey Guskey
April 15, 2026
The hidden cost of microtrends and fast fashion in today’s consumer culture

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A few months ago, my family experienced a painful loss, and during that time I started noticing a trend
on Instagram Reels where people were using AI to "bring back" their deceased relatives. Seeing
these videos while I was grieving made me wonder whether this technology was comforting or
unsettling. That moment sparke









